April 20th, known as 4/20, is a date revered by cannabis enthusiasts worldwide. This seemingly arbitrary day holds a profound significance in cannabis culture, but its origins and evolution into a global celebration are often shrouded in mystery. Let’s delve deeper into the history of 4/20 and explore why it has become synonymous with the celebration of cannabis.

Origins & Spread of the Cannabis Tradition

The genesis of 4/20 can be traced back to the early 1970s in San Rafael, California. A group of high school students, known as the “Waldos,” stumbled upon a treasure map that allegedly led to a hidden cannabis crop abandoned by a Coast Guard service member. Despite their unsuccessful attempts to find the mythical crop, the Waldos established a ritual of meeting at 4:20 p.m. after school to embark on their search. Although they never found the elusive stash, the term “4:20” became their secret code for cannabis consumption.

The term “4/20” gradually permeated the local cannabis culture of San Rafael High School and soon gained traction among cannabis enthusiasts across California. As the counterculture movement of the 1970s embraced cannabis, the significance of 4/20 continued to grow. With the advent of the internet era, the term transcended geographical boundaries, spreading its roots globally and becoming a symbol of cannabis culture.

Cultural Significance

4/20 has evolved beyond its origins as a high school code word into a global day of celebration and activism for cannabis enthusiasts. Each year, on April 20th, cannabis enthusiasts gather for festivals, concerts, and peaceful protests advocating for cannabis legalization and reform. It serves as a platform to raise awareness about the medicinal, industrial, and recreational benefits of cannabis while fostering a sense of community among advocates and consumers alike.

Legalization Movements

In recent years, the significance of 4/20 has been amplified by the global movement towards cannabis legalization. Countries and states around the world have begun to reconsider their cannabis policies, with many opting for decriminalization or outright legalization. 4/20 serves as a rallying point for activists and policymakers to push for more progressive cannabis laws, highlighting the economic, social, and health benefits of legalization.

As the cannabis industry continues to expand and evolve, the significance of 4/20 is poised to grow even further. With increasing acceptance and normalization of cannabis use, 4/20 will remain a cornerstone of cannabis culture, serving as a day of celebration, reflection, and advocacy for generations to come. As we commemorate 4/20 each year, let us honor its humble origins and continue to work towards a future where cannabis is embraced and celebrated worldwide.

Celebrating 4/20 in Toronto with Matchbox Cannabis Dispensary

As we gear up to commemorate the annual celebration of cannabis culture on April 20th, there’s no better place to join in the festivities than Matchbox Cannabis Dispensary in Toronto & Sault Ste Marie. Matchbox Cannabis offers a unique and welcoming environment for cannabis enthusiasts to explore a diverse selection of premium products and join in the celebration of 4/20.

Whether you’re a longtime supporter of cannabis legalization or simply looking to experience the vibrant culture surrounding this beloved plant, we invite you to join us at Matchbox Cannabis Dispensary for an unforgettable 4/20 celebration. Come explore our extensive selection, take advantage of our special offers, and immerse yourself in the spirit of community and camaraderie that defines the cannabis culture.

Join Matchbox Cannabis in Toronto for a Memorable 4/20 Celebration

To mark this special occasion, Matchbox Cannabis Dispensary is thrilled to announce exclusive offers and events for our valued customers in Toronto & Sault Ste Marie:


Enjoy a generous discount on our entire selection of cannabis products, including flower, edibles, concentrates, and more. It’s the perfect opportunity to stock up on your favorite strains and discover new ones to elevate your 4/20 celebration.


As a token of our appreciation for your continued support, we’re hosting raffle giveaways throughout the day at each of our locations. With 20 exciting prizes up for grabs, including premium cannabis products and accessories, there’s plenty of chances to win big at Matchbox.


Indulge your cravings with our selection of delicious munchies available in-store all day long. Plus, for those celebrating from the comfort of home, we offer convenient cannabis delivery services so you can enjoy your favorite snacks and cannabis products without ever having to leave your doorstep.


4/20, once a simple code word among a group of high school students, has blossomed into a global phenomenon, uniting cannabis enthusiasts in celebration and activism. Its origins may be humble, but its impact is profound, shaping the cultural landscape surrounding cannabis. As we commemorate 4/20 each year, let us remember its roots and continue to advocate for a future where cannabis is embraced and celebrated worldwide.

Mark your calendars and join us on April 20th as we come together to celebrate all things cannabis at Matchbox Cannabis Dispensary in Toronto & Sault Ste Marie. We can’t wait to see you there!


Address: 605 Rogers Rd. #D7B, Toronto, ON M6M 1B9

Phone: 416-652-9999

Email: hello@matchboxcannabis.com

Monday – Wednesday: 9 am–9 pm
Thursday: 9 am–10 pm
Friday – Saturday: 9 am–11 pm
Sunday: 9 am–7 pm


Address: 6115 Steeles Ave W, North York, ON M9L 2V1

Phone: 647-351-9333

Email: hello@matchboxcannabis.com

Monday – Wednesday: 9 am –9 pm
Thursday – Saturday: 9 am–11 pm
Sunday: 9 am–7pm


Address: 146 Queen St E, Sault Ste. Marie, ON P6A 1Y5

Phone: 705-575-7222

Email: hello@matchboxcannabis.com

Opening Hours:

Monday – Wednesday: 9 am–9 pm

Thursday-Saturday: 9 am–10 pm

Sunday 9am-7pm


Address: 275 Second Line W Unit 120A, Sault Ste. Marie, ON P6C 2J4

Phone: 705-575-9333

Email: hello@matchboxcannabis.com

Opening Hours:

Monday – Saturday: 9am – 10pm
Sunday: 9am – 7pm


Address: 632 Great Northern Rd Unit #2, Sault Ste. Marie, ON P6B 4Z9

Phone: 705-949-9998

Email: hello@matchboxcannabis.com

Opening Hours:

Sunday – Wednesday: 9am – 9pm
Thursday – Saturday: 9am – 10pm